NO ARTIST IS AN ISLAND
MANO & Cuqui in front of the first phase of MANO’s new series Blood Lines.
Mano Fine Art
Coconut Grove, Florida, April 2009, Renaissance poet John Donne wrote, “No man is an island.” This famous line illustrates humanity’s need to connect with one another and artists are no exception to that truism, says art-marketing consultant Alyson B. Stanfield. Yet convincing artists of the benefits of reaching out and tapping into the collective energy to be found with other artists can be challenging.
“In general, artists prefer to be alone,” says Stanfield. “They can be resistant to getting out of their studios, meeting other artists and people in general. Yet those who do these things have an easier time selling their work.”
To help artists grow beyond that resistance and as part of her ongoing mission to give back to the creative community she loves, Stanfield created Art Biz Connection at artbizconnection.com, a Web site offering a downloadable program free of charge that takes the stimulus found in group process and puts it to practical use. On the site Stanfield encourages artists to use a structured nine-meeting program in which they design their own marketing plans in a safe, group-centered environment.
Stanfield likens the groups to the salons of the late 19th and early 20th centuries, lively gatherings where ideas were exchanged among artists and writers. Some of the more famous salons, such at the one led by Gertrude Stein, went on to nourish influential visual and literary artists like Ernest Hemingway, F. Scott Fitzgerald, Pablo Picasso and Henri Matisse.
Calling the groups “salons” in deference to the artistic tradition of meeting and sharing ideas is intentional says Stanfield. “No other word has the same connotation. Exciting things have happened throughout history when artists join forces and use their connections and communities as building blocks to share ideas.”
To give Art Biz Connection salons impetus and structure, Stanfield urges artists to gather on a regular basis and download each portion of the nine-meeting plan from the Web site. While the process methodically covers the formation of a comprehensive marketing plan, there is a real bonus in developing a bond with an empathetic support group capable of providing advice, motivation and pushing the boundaries of creative thought.Â
Stanfield launched the program in June of 2005 and reports, as of January 2006, more than 50 salons across the U.S., Canada are already organized and meeting, with more forming every day. It has even reach across the Atlantic, with a recent salon starting up in the United Kingdom.
South Miami artist, Debra Cortese, who specializes in Nature’s Energy art and design, is facilitating this art salon because she was so impressed after taking Alyson’s art business course online last year. “I’ve wanted to put this together ever since I learned that Alyson offered this marketing salon for free to art groups and it’s taken me over a year, but I’m very excited. We have over 16 artists registered and I can just feel the creative energy and ideas already!”
Angel, Gnome and Tomatoes, photopainting by Debra Cortese
Annamaria Windisch-Hunt, of Windisch-Hunt Fine Art in Coconut Grove is hosting the salons. Cortese tells us ” Annamaria was instrumental in getting me to commit to this project. She had also read Alyson’s book “I’d Rather Be In The Studio” and when she offered the gallery space to the group, it was an offer I couldn’t refuse.”
Blue Show entry at Windisch-Hunt Fine Arts
Stanfield envisions an ever-widening circle of salons crisscrossing the nation, creating incubators for artists and most of all ensuring that no artist is left to face daunting endeavors alone. â€œI want artists to know they are part of a larger community of artists with a strong, proud history. If salon participants stick with this program, by the last meeting theyâ€™ll have a viable marketing plan and a roadmap for success,â€ says Stanfield. â€œAnd if they decide to keep meeting after that, the potential is limitless.â€ Â
Stanfield, based in Golden, Colorado, is the president of Stanfield Art Associates, Inc., an art-marketing consulting firm. As an artistsâ€™ advocate and coach, she helps artists promote themselves and build their businesses through classes, workshops, publications, individual consultations, and a free weekly newsletter. Her newsletter has more than 2,000 subscribers and in the past three years more than 800 artists have attended her lectures, classes, and workshops. Her clients come from every state except North Dakota and span the globe, hailing from Japan, Switzerland, Sweden, Australia, Canada, the United Kingdom, Italy, and Ireland. Prior to starting her own business, Stanfield worked for ten years as a curator and educator in art museums. She writes regularly about art for publications such as American Craft and Sculptural Pursuit.
For more information and an online media kit, go to www.artbizconnection.com/mediakit.
NOTE: Miami Art Salon Artists
post your website links here by adding a comment to this post!
Irina Patterson, Balloon Artist, Coconut Grove, FL
Mangifera sp. – Red Mangos botanical painting by Pauline Goldsmith
Pauline Goldsmith, Tropical Botanic Artist
Nature’s Energy handbags, art and me (Debra Cortese) at Miami Beach Botanical Garden’s Taste of the Garden event
Handcrafted Jewelry by Jennifer
UPDATE: 4.6.09 This workshop is full. To learn about future presentations or for any questions relating to marketing your art, please send an email to: firstname.lastname@example.org Â
About a year and a half ago, I signed up for an online workshop with Art Biz Coach, Alyson Stanfield. It was one of the best business investments I’ve made for my art career.
I’m now interested in furthering my own marketing efforts and believe that ‘you teach best that which you need to learn’, so I have arranged to facilitate an Art Marketing Salon (content provided by Ms. Stanfield, art business coach and author of “I’d Rather Be In The Studio”).
Windisch-Hunt Fine Art Gallery will host this Art Salon at 2911 Grand Avenue in Coconut Grove, FL. There will be 8 workshops which will run weekly beginning the first week in April – on either Tuesday evenings, or Sat mornings depending on the majority consensus of participating artists. A 9th session – art exhibit will be scheduled at the gallery as a closing celebration of the salon.
Click this link to Alyson’s website which provides more details about the Art Marketing Salon and Why It’s FREE!
Class is limited to 16 artists (visual, music, dance, theatre, writing, etc.). Registration ends on March 24th or as soon as I have 16 confirmed registrations. PLEASE be serious about your art business and commitment to participating in this group.
If you choose to join this art marketing salon, let me know if you prefer to meet on Tuesday evenings from 7 to 9 pm, (April 7 – May 26)Â or Saturday mornings from 9 to 11 am (April 11 – May 30).
Once I have a consensus, I will notify all registered artists and send out information for our first session.
If you have any further questions after reading through Alyson’s website, please send them to me at: email@example.com
FULL ART SALON WORKSHOP
& Why its free info click hereÂ
REGISTER click here
Best Regards and Much Success in Your Art Business!
Cortese Design Bags
my etsy shop
See Windish-Hunt “One Ear Society” blog here
ART MARKETING SALON INFO provided by Alyson Stanfield-Art Biz Coach
It’s been just over a year since I first thought about curating a Miami/NY ‘peace’ art project. I have notes and emails where I contacted a gallery owner/artist/curator in NY about collaborating on this project. Assume she was overbooked or not interested at the time. Then a friend(?) commented, ‘It’s already been done.’, so I put it aside, but over the past several months it keeps coming back in an increasingly persistent voice, “So what if it’s already been done and there are already many peace organizations. Ours is definitely not a very peaceful or harmonious world and a peace project needs to be ongoing for as long as it takes – until the energy shifts, until we do live in a peaceful world.”
The original vision to involve all art mediums – visual, written, performance, film, video, came to me after a second reading of “Alice Walker’s piece on ‘The Pause”. This writing includes a reference to our imbalanced energies and reposes the question, “..when will the women say stop?” which relates to ‘John Perkins’ writing of the Shuar viewpoint on balance and the male/female relationship to each other and to MotherEarth.
However, in focusing on ‘stopping’ something that is undesirable, that would be giving energy to the negative aspects and therefore perpetuating the exact opposite of what is truly desired. (reference: Abraham-Hicks, Law of Attraction, The Secret, Power of Positive Thinking, etc.). SO… the focus must be on the desired and intended feeling/energy of PEACE for all humans, creatures, plants, the air, the trees, all of Nature. In sharing the positive ‘PEACE artworks’ of artists from all over our world, we focus our collective attention and creativity on the energy of the intended message – PEACE. When we are viewing, reading, hearing, seeing PEACE, then that is the energy we expand!Â The PEACE artworks emit and share magical, healing, transforming energy.
I now realize this project must be much bigger than my original vision. To collaborate with one or a few galleries and artists is not enough. This must be a worldwide project, involving as many organizations and individuals as have the interest and intent to share this energy!
So, here is my ‘CALL TO ARTISTS’, organizations, businesses, individuals, schools, to our world. Let’s renew and revive the positive energy of a peaceful planet. I’m asking for your ideas and your participation. As of this writing, the Peace project is just emerging from the thought phase, however, as Mike Dooley will surely confirm, Thoughts become Things.
Let this be the communication vehicle where we share our ideas and talents. The PEACE Project needs your ideas, your experience, organizational component, logistics, budgets, financing, exhibition venues – a worldwide plan…
I welcome your comments and promise to update the PEACE artworks project as it develops.