Miami Artists Empower Each Other to Overcome Art Market Slump
Miami Art Marketing Salon, an eclectic group of more than 20 artists, gather weekly for support at Windisch-Hunt Fine Art in Coconut Grove.
Coconut Grove, FL, April 27, 2009 “ The Art Market is not immune to recession. The Mei Moses Art Index that tracks pricing in the art market, is down 35% for the first quarter of 2009. Many Miami galleries are closing their doors.
But adversity breeds creativity and… leaders. To keep going, Miami artist Debra Cortese launched Miami Art Marketing Salon this month, a biz education and support group for local artists.
The idea was born last year when Cortese, whose trademark is Nature’s Energy art, took an online art business course by ArtBiz coach, Alyson Stanfield.
Stanfield, an author of I’d Rather Be In The Studio, the artist’s no-excuse guide to self-promotion, designed a concept of a â€œmarketing salonâ€ that offers a blueprint for artists to form a local support group.
The nine-meeting program plan can be downloaded from Stanfield’s website, artbizconnection.com, free of charge.
April 7, the day Cortese launched the Miami Art Markting Salon, more than 20 artists showed up at Windisch-Hunt Fine Art Gallery in Coconut Grove. Annamaria Windisch-Hunt, the gallery owner and artist herself, is happy to host this creative group.
Cortese facilitates the salon using the free nine-meeting program plan developed by Alyson Stanfield. The program coversÂ how to set goals, define your art, assess and improve sales opportunities and other important art business topics.
Balloon Artist, Irina Patterson, spotted Cortese’s post about the Miami Art Salon on Twitter and joined. Debra is a perfect example of a leader who turns an adversity into an advantage, Patterson said. If it wouldn’t be for her own desire to succeed, these local artists would probably never meet face-to-face. And what an amazing group this is!
More about the Miami Art Marketing Salon and the artists:
More about Alyson Stanfield & Stanfield Art Associates, art marketing consulting firm: