Happy to be a ‘twitter example’ on Art Biz Coach, Alyson Stanfield’s new blog page!
Attended my second event/presentation hosted by the South Florida Association of Women in Communications tonight. Once again at the Havana Club (make that Miami City Club…everything changes so often here in Miami. maybe other places as well. I liked the name Havana Club, more of the Miami flavor I’ve grown to love – a subject for another post perhaps).
Working solo and from a home studio is part of being a self-employed artist. It is wonderful in almost all respects, except you get a bit fuzzy brained if you don’t get out of the studio and talk to actual humans every so often. Since this is Miami and there are at minimum 3 interesting places to go every night, discernment is critical. My time is very dear to me so I choose to attend events that I feel will not only be interesting and within my budget, but also where I can meet people with similar interests. (#pizzatweetup at Spris on Tuesday fit this criteria as well)
Agenda for tonight’s meeting was a panel discussion on how to diversify your professional offerings to compete in a tough job market. With the highest unemployment rate in decades, the job market is becoming increasingly crowded and competitive, and even the employed worry about job security. The 3 panelists, Jessica Garvar, Community Relations Director, Jobing.com, Rochelle Broder-Singer, RB Editing and Writing, Violet Lowrey, President, A+ Professional Resumes, and moderator, Charlotte Libov, Freelance Author/Public Relations Professional discussed ways to expand and transform your skills and talents to increase your value, switch industries, or transition to freelance or consulting work.
Fabulous networking before the discussions began. I met Life Is Art Directors, James Echols and Annette Peikert, Juan Campos of NY Life Insurance Co., writer, Marvin Glassman, Marylene Gacon an Independent Mary Kay Beauty Consultant, Shervin Bain a recent PR graduate, and got to chat with several people I follow on Twitter: Blanca @miamishines, Maria @vicequeen and the newly elected President of the SF Women in Communications, Julia Wakefield. All of this was greatly enhanced by the outstanding view of Miami from the 55 floor of the Wachovia building, and of course, the complimentary hors d’oeuvres and cocktails. Women in Communications get the gold star rating for making guests feel like VIPs!
Met some great twitterers tonight at Spris in Coral Gables. Great people, pizza and networking!
Looking forward to networking with everyone that I met personally and to meeting more of you at the next #pizzatweetup!
Also met Mike and Patti Ward – @bocamike and @bocabubbletea
said hello to Blanca @miamishines
Thank you @lapp for putting this event together!
My dear friend Irina (and balloon artist like no other) @mylifeandart
@MikeLaMonica (we share an interest in Woodstock events)
Total Wine afficionado @Ed_Roberts
Waiting to hear more about your writing/books @joelkodner
Sat next to me for just a few minutes @TamiFromMiami
Met previously at #heraldtweetup @bridgetcarey
Fellow nature lover and inspiring writer @vicequeenmaria
hope I didn’t leave anyone out. wish I’d taken more pics but had to pickup my daughter from work at Gardino’s Gourmet Salads in South Miami
Debra Cortese Another new experience for me… here’s my first Blog Talk Radio interview on our Miami Art Marketing Salon and the rewards of following your dream, creating your art and networking with fellow artists! Susan Sholtzman is also interviewed in this audio sharing some excellent information on caring for our aging parents.
NO ARTIST IS AN ISLAND
Coconut Grove, Florida, April 2009, Renaissance poet John Donne wrote, “No man is an island.” This famous line illustrates humanity’s need to connect with one another and artists are no exception to that truism, says art-marketing consultant Alyson B. Stanfield. Yet convincing artists of the benefits of reaching out and tapping into the collective energy to be found with other artists can be challenging.
“In general, artists prefer to be alone,” says Stanfield. “They can be resistant to getting out of their studios, meeting other artists and people in general. Yet those who do these things have an easier time selling their work.”
To help artists grow beyond that resistance and as part of her ongoing mission to give back to the creative community she loves, Stanfield created Art Biz Connection at artbizconnection.com, a Web site offering a downloadable program free of charge that takes the stimulus found in group process and puts it to practical use. On the site Stanfield encourages artists to use a structured nine-meeting program in which they design their own marketing plans in a safe, group-centered environment.
Stanfield likens the groups to the salons of the late 19th and early 20th centuries, lively gatherings where ideas were exchanged among artists and writers. Some of the more famous salons, such at the one led by Gertrude Stein, went on to nourish influential visual and literary artists like Ernest Hemingway, F. Scott Fitzgerald, Pablo Picasso and Henri Matisse.
Calling the groups “salons” in deference to the artistic tradition of meeting and sharing ideas is intentional says Stanfield. “No other word has the same connotation. Exciting things have happened throughout history when artists join forces and use their connections and communities as building blocks to share ideas.”
To give Art Biz Connection salons impetus and structure, Stanfield urges artists to gather on a regular basis and download each portion of the nine-meeting plan from the Web site. While the process methodically covers the formation of a comprehensive marketing plan, there is a real bonus in developing a bond with an empathetic support group capable of providing advice, motivation and pushing the boundaries of creative thought.Â
Stanfield launched the program in June of 2005 and reports, as of January 2006, more than 50 salons across the U.S., Canada are already organized and meeting, with more forming every day. It has even reach across the Atlantic, with a recent salon starting up in the United Kingdom.
South Miami artist, Debra Cortese, who specializes in Nature’s Energy art and design, is facilitating this art salon because she was so impressed after taking Alyson’s art business course online last year. “I’ve wanted to put this together ever since I learned that Alyson offered this marketing salon for free to art groups and it’s taken me over a year, but I’m very excited. We have over 16 artists registered and I can just feel the creative energy and ideas already!”
Annamaria Windisch-Hunt, of Windisch-Hunt Fine Art in Coconut Grove is hosting the salons. Cortese tells us ” Annamaria was instrumental in getting me to commit to this project. She had also read Alyson’s book “I’d Rather Be In The Studio” and when she offered the gallery space to the group, it was an offer I couldn’t refuse.”
Stanfield envisions an ever-widening circle of salons crisscrossing the nation, creating incubators for artists and most of all ensuring that no artist is left to face daunting endeavors alone. â€œI want artists to know they are part of a larger community of artists with a strong, proud history. If salon participants stick with this program, by the last meeting theyâ€™ll have a viable marketing plan and a roadmap for success,â€ says Stanfield. â€œAnd if they decide to keep meeting after that, the potential is limitless.â€ Â
Stanfield, based in Golden, Colorado, is the president of Stanfield Art Associates, Inc., an art-marketing consulting firm. As an artistsâ€™ advocate and coach, she helps artists promote themselves and build their businesses through classes, workshops, publications, individual consultations, and a free weekly newsletter. Her newsletter has more than 2,000 subscribers and in the past three years more than 800 artists have attended her lectures, classes, and workshops. Her clients come from every state except North Dakota and span the globe, hailing from Japan, Switzerland, Sweden, Australia, Canada, the United Kingdom, Italy, and Ireland. Prior to starting her own business, Stanfield worked for ten years as a curator and educator in art museums. She writes regularly about art for publications such as American Craft and Sculptural Pursuit.
For more information and an online media kit, go to www.artbizconnection.com/mediakit.
NOTE: Miami Art Salon Artists
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