detail of "Woodstork" nature's energy image by Debra Cortese
In total creative mode. Creating new design collections for art licensing and…
re-creating images like this “Woodstork” in my Nature’s Energy style.
Contact me at: debra at debracortese.com for more info on this full image
(available as an 18 x 12 inch archival print or custom size for your wall)
and to discuss custom designs for your business, organization or special event.
Debra Cortese - Nature's Energy Cortese Designs booth at Surtex 2011
First day back in studio was filled with paperwork, accounting, sorting, making followup lists.
Today, day 2, I got into downloading a few images from the trip and worked on several different designs that will become art licensing collections and will be on their way to the contacts I made at Surtex.
I now have a good idea of what licensees are interested in and am tailoring my designs for the current trends. It was a ton of work to prepare for this show and after weeks of working 12 to 16 hours days, it’s a bit of a letdown to get back into a more human schedule 😉 but I am definitely ready for 8 hour days again!
One of my projects involves stalking the native peacocks around Coconut Grove, South Miami and most likely at Pinecrest Gardens. I need to photograph them so I can create a few more images for the peacock collection. I see shower curtains, bath towels, mats, and accessories in peacock blues, greens and more!
Surtex was incredibly inspiring and educational and while it is not for every artist, I do feel like I’ve found my way home.
I’ll be rebuilding my websites in the coming months because they have become a bit scattered or shall I say challenging to find your way back from some locations? In the meantime, here is link to NATURE’S ENERGY CORTESE DESIGNS for art licensing and here is link to main home page: www.debracortese.com
I’m really getting into preparing design collections to exhibit at Surtex in May and am pleased that so many of my existing artworks can be updated and reworked into coordinating designs, patterns, silhouettes and borders! Also am definitely appreciating my graphic design and print production background. Always knew it was an advantage, but it really does give me a big edge for editing and adapting art for the licensing business.
Below are a few images of the creative process (Note: My favorite part, inherent in every step, is actually feeling the magic of nature’s energy as I’m working with the images)!
Here’s the original photo that all of my Orchid Cascade designs are based on:
“Photo taken by Debra Cortese at 2008 Orchid Festival
atFairchild Tropical Botanic Garden”
One of the first designs was ‘Orchid Cascades Reflection’ which has become
one of my top selling Cortese bag designs:
The last image shows the latest adaptations of Orchid Cascades – for fabrics,
gift wrap, journals, mugs, calendars, cards. I’d love to have it on a shower curtain!
© 2008-2011 Debra Cortese/Nature’s Energy Cortese Designs
Wrapped up the Miami Art Marketing Salon last month with an exceptional group of over 20 Miami artists and, as promised to them and myself, I am now returning to my longtime goal of licensing my art and designs.
As I work on this, I’m also documenting resources and experiences so that I can share with fellow artists in the fall. Still not sure how this will come together, but know it will happen!
To begin, I’m in the final stage of getting my images together, appropriately sized, and online on a new section of my website: AFL Art for Licensing by Debra Cortese. Still a lot of tweaking to do, but the basics are in place. I’m definitely interested in creating custom art and design because that is what stimulates my creativity the most, plus, I believe this is the ideal combination for creating work that sells products for the manufacturer (or licensee). As the artist, I’m called the licensor.
I have many years of experience in graphic design, advertising and marketing from my running my own agency in Northern Vermont, but the licensing field has its own structure and while my experience is definitely an advantage, I still need to learn all I can from artists that are already licensing their work.
Tara Reed and Paul Brent are two that I am most impressed with. In addition to licensing her own work, Tara offers many resources on her blog and website that I highly recommend. Her writing is clear, concise and very attuned to artists.
I’ll be writing on this at least once a week and if you have any questions, please post in the comments section. AND…I’d love to hear from other artists about your experiences licensing art!