I’ve finally finished building the web pages for my biggest Handbag SALE ever
and am right on schedule for holiday gift giving and receiving!
I’m so happy and appreciative to be in the handbag business after the past few, shall I say ‘challenging’ years that I wanted to share my top five, best-selling Nature’s Energy designs on your choice of five different styles: the Classic Tote Bags, Petite Totes (that transition easily into an evening bag), Casual Totes (light and roomy bags that are great for the beach or everyday use), Laptop Bags (carry your business, school and personal gear along with your computer), and I’m even including the newest style, which I now carry as my everyday business bag, the Deluxe, Leather Trimmed Travel Tote. This bag truly holds everything, including an extra pair of comfort shoes for those days when I just cannot walk another step in my fashionable heels 😉
AND, THERE’S MORE…
To make this an even sweeter deal, and to truly express my appreciation for everyone who enjoys my designs, I’m including a FREE matching Clutch with every ‘Holiday Special’ bag that is ordered before December 3rd (so there will be plenty of time for your bags to arrive before December 24th).
I’m including FREE ground shipping to destinations within the continental USA.
So click to the main Holiday Sale page now, choose your favorite Nature’s Energy Cortese Design Bag from the 5 top-selling designs of 2010, and place your order today!
Diane and Paul at Mobile Dressing Room (aka mini van) on Washington Ave, South Beach
Another new experience. I’ve worked with professional photographers many times before, but always for a client’s products. This time, I’m the client, and my Cortese Design bags are the focus of the shoot.
My friend, and jewelry designer, Sandy Edie (who also does a fabulous job as makeup artist!) packed my mobile dressing room (aka Marsha the mini van) and headed off to meet photographer Paul Andre, and model Diane, on the corner of Espanola Way and Washington Avenue on South Beach yesterday morning.
A lot of work for everyone and great fun too! About 6 outfit and location changes, perfect weather, wind machine, a la Mother Nature, for great hair effects, live background traffic and not so great booming music from the shop next to our mobile dressing room, but hey, it’s their choice.
Two more snapshots. I’ll be posting some Pro shots as soon as they’re ready.
part review and part personal commentary
More often than not, I get overwhelmed with the choices of how to make a living from my art. I read and research every day (perhaps too much?). There are so many options. Every week, a new exclusive marketing opportunity is presented (usually way beyond my budget). I’m already feeling guilty for not blogging enough, not getting my monthly newsletter out on time, not building my mailing lists fast enough. ARGHHHH… makes me want to just hide in my studio or, as my teenager refers to it, “Are you still in your cave, Mom?)Â
For the past week and a half I’ve been participating in aÂ smARTist telesummitÂ along with over 200 fellow artists from all over the world. In this program, more than a dozen highly qualified speakers present practical and realistic marketing strategies for artists of all mediums. This is done via live, phone line conference sessions.Â
This afternoon was the final live session and I am somewhat relieved that the class has ended only because, as I stated in the firstÂ sentence, I’m overwhelmed with ideas and fully realize that NOW, I am responsible for choosing and implementing the marketing tools that best fit my art business goals. It’s time to sort out the choices, clarify my goals and create a realistic business plan. This means a plan that outlines and addresses specific actions to get where I intend to be with my career in 6 months, a year, 5 years and beyond. I HAVE done this before. Have journaled, visualized, written business plans (but really only outlines), set goals (but not specifics and not backed with actions) and certainly invested thousands of hours and dollars in promoting and fine tuning my work. None of which I can measure or justify in terms of return on investment because I didn’t have written specific and measurable goals.
I’m not a novice when it comes to business. I ran my own design/advertising agency for over 22 years, employed several full time, part time and even more freelance people. That business took at least 5 years to show a profit, went through many incarnations and always provided a respectable income. But this business of earning a living from my art is different. This is much more personal. I’m too close, perhaps not objective enough to work this out alone. Isolation is necessary for my creative work, but I dearly miss and need regular contact with business minded associates. This experience with the smARTist telesummit has definitely clarified a need to network and, the importance of establishing measurable goals.
If, as an artist you don’t believe or understand that your work is also your business, this information may be irrevelant. However, for artists that are serious about earning a living from the work you love, I highly recommend this program for the depth of the information and the experience of the speakers. (Note: all of the live presentations were recorded for participants to download, and every speaker provided digital handouts which covered their topic and often additional information applicable to their area of expertise.) The cost of this program was under $300 for the basic level.Â
Here is a list of the speakers and their topics:
Joan Stewart, The New Rules of Press Releases
Molly Gordon, 5 Money Dramas That Keep You Broke
Michael Woodward, The Changing Face of Licensing
Geoffrey Gorman, The Hidden Resource: How to Sell Your Art Through Art Consultants
Mark Silver, Create Strategic Alliances to Sell Your Art
Alyson B. Stanfield, How to Generate Buzz on a Shoestring Budget
Claudine Helmuth, Blogging Landed Me on National TV and Other Reasons Every Artist Needs a Website with a Blog
Jennifer Louden, 10,000 Way to Kiss Your Creativity into Life
Waverly Fitzgerald, Creative Rhythms: Are You in Sync?
Aletta deWal, From Part Time to Full Time, How to Make Your Art Support You…
Leonard DuBoff, Art Law: What Do Artists Really Need to Know
Michael B. Stanier, From Amateur to Professional
Eric Maisel, 12 Career-Building Habits Every Artist Needs To Know
I don’t know when the next program will be presented, but am sure you can contact smARTist founder,Â Arianne GoodwinÂ for more information.