Wrapped up the Miami Art Marketing Salon last month with an exceptional group of over 20 Miami artists and, as promised to them and myself, I am now returning to my longtime goal of licensing my art and designs.
As I work on this, I’m also documenting resources and experiences so that I can share with fellow artists in the fall. Still not sure how this will come together, but know it will happen!
To begin, I’m in the final stage of getting my images together, appropriately sized, and online on a new section of my website: AFL Art for Licensing by Debra Cortese. Still a lot of tweaking to do, but the basics are in place. I’m definitely interested in creating custom art and design because that is what stimulates my creativity the most, plus, I believe this is the ideal combination for creating work that sells products for the manufacturer (or licensee). As the artist, I’m called the licensor.
I have many years of experience in graphic design, advertising and marketing from my running my own agency in Northern Vermont, but the licensing field has its own structure and while my experience is definitely an advantage, I still need to learn all I can from artists that are already licensing their work.
Tara Reed and Paul Brent are two that I am most impressed with. In addition to licensing her own work, Tara offers many resources on her blog and website that I highly recommend. Her writing is clear, concise and very attuned to artists.
I’ll be writing on this at least once a week and if you have any questions, please post in the comments section. AND…I’d love to hear from other artists about your experiences licensing art!
The pictures say it all! Read more on
Fashion show (and the Krishnas) took over the gallery on Coconut Grove Grapevine
Fabulous to see all of these photos first thing this am… slept in today after all the excitement of this Summer Salon event. Want to Thank EVERYONE that helped make this such an exciting and successful evening: Annamaria and Fred Hunt of Windisch-Hunt Fine Arts, Neat Stuff Helps Kids, all of the artists and friends who worked behind the scenes sending invitations and blogging, and cleaning, tagging, contributing in so many ways; Deb Starbuck for preparing refreshments, serving wine, and food with Jenna, Paula and others; and most of all moral support throughout.
Kudos to MODE lifestyle magazine president, Alexander Michaels, the models, hair and makeup artists, stylists (Kathleen and Heather), designers: Nathaniel Grant, Miriam Carnase-Olivia Lucas line, Deborah Majen Designs, Jennifer Trujillo, Sandy Edie and MODE vp, Frank Capella; the photographers, videographer, Nick (Friend of MODE) for petal sweeping ;-), James Heredia, freelance photographer (and ipod music for fashion show), Jenna Samuel, Valentina Ramos, Pauline Goldsmith, Lynda Wellens, Elizabet Chacon, Rosie Brown, Deborah Weed, Adriana Dominguez-Tio, Paula Lancaster, Nedra Goldhoff, Deborah Starbuck, Lynda LaRocca, Sandy Edie, Jonathan Rose, Donald Calhoun, Celia Reigle, Angelika Rothkegel, Jennifer Trujillo, Cucui Beguiristain, MANO, Trina Collins, Roberta Rand, Gerard F. Wade, Irina Patterson, Monique Lassooij…and very special thanks to Zip Robertson for his delightful music, easy-going cooperation and flexibility, as well as Rob Moore and Juan for adding to the music mix; and of course, Hare Krishna for their unique musical contribution and showing up at exactly the right time to make our event so Grove-y!
I’m sure there are many others whose names I have not included, but thank you all, and ‘Grape’ as well for your excellent coverage of Summer Salon and all things Coconut Grove.
SEE PHOTOS ONLINE AT COCONUT GROVE GRAPEVINE
Debra Cortese Another new experience for me… here’s my first Blog Talk Radio interview on our Miami Art Marketing Salon and the rewards of following your dream, creating your art and networking with fellow artists! Susan Sholtzman is also interviewed in this audio sharing some excellent information on caring for our aging parents.
‘Summer Salon’ Opening Reception, June 6th, 7-10 pm at Windisch-Hunt Fine Arts, Coconut Grove, FL
Join the Miami Art Marketing Salon artists for an opening reception that features a collective
exhibition of over 24 artists on Saturday, June 6th from 7 to 10 pm at the
Windisch-Hunt Fine Art Gallery, 2911 Grand Avenue in Coconut Grove, FL.Â
Live music, performance art (poetry, designer balloonist, fashion show), a feast of visual art and a few fabulous surprises!Â
Read more about the Miami Art Marketing Salon (based on ArtBiz Coach, Alyson Stanfield’s free online course) and the participating artists at:Â https://debracortese.com/?p=568
The SUMMER SALON art exhibition runs throughout the month of June.
â€œIâ€™d Rather Be In The Studioâ€
Marketing & Business for ARTISTS by Alyson Stanfield
NO ARTIST IS AN ISLAND
MANO & Cuqui in front of the first phase of MANO’s new series Blood Lines.
Mano Fine Art
Coconut Grove, Florida, April 2009, Renaissance poet John Donne wrote, “No man is an island.” This famous line illustrates humanity’s need to connect with one another and artists are no exception to that truism, says art-marketing consultant Alyson B. Stanfield. Yet convincing artists of the benefits of reaching out and tapping into the collective energy to be found with other artists can be challenging.
“In general, artists prefer to be alone,” says Stanfield. “They can be resistant to getting out of their studios, meeting other artists and people in general. Yet those who do these things have an easier time selling their work.”
To help artists grow beyond that resistance and as part of her ongoing mission to give back to the creative community she loves, Stanfield created Art Biz Connection at artbizconnection.com, a Web site offering a downloadable program free of charge that takes the stimulus found in group process and puts it to practical use. On the site Stanfield encourages artists to use a structured nine-meeting program in which they design their own marketing plans in a safe, group-centered environment.
Stanfield likens the groups to the salons of the late 19th and early 20th centuries, lively gatherings where ideas were exchanged among artists and writers. Some of the more famous salons, such at the one led by Gertrude Stein, went on to nourish influential visual and literary artists like Ernest Hemingway, F. Scott Fitzgerald, Pablo Picasso and Henri Matisse.
Calling the groups “salons” in deference to the artistic tradition of meeting and sharing ideas is intentional says Stanfield. “No other word has the same connotation. Exciting things have happened throughout history when artists join forces and use their connections and communities as building blocks to share ideas.”
To give Art Biz Connection salons impetus and structure, Stanfield urges artists to gather on a regular basis and download each portion of the nine-meeting plan from the Web site. While the process methodically covers the formation of a comprehensive marketing plan, there is a real bonus in developing a bond with an empathetic support group capable of providing advice, motivation and pushing the boundaries of creative thought.Â
Stanfield launched the program in June of 2005 and reports, as of January 2006, more than 50 salons across the U.S., Canada are already organized and meeting, with more forming every day. It has even reach across the Atlantic, with a recent salon starting up in the United Kingdom.
South Miami artist, Debra Cortese, who specializes in Nature’s Energy art and design, is facilitating this art salon because she was so impressed after taking Alyson’s art business course online last year. “I’ve wanted to put this together ever since I learned that Alyson offered this marketing salon for free to art groups and it’s taken me over a year, but I’m very excited. We have over 16 artists registered and I can just feel the creative energy and ideas already!”
Angel, Gnome and Tomatoes, photopainting by Debra Cortese
Annamaria Windisch-Hunt, of Windisch-Hunt Fine Art in Coconut Grove is hosting the salons. Cortese tells us ” Annamaria was instrumental in getting me to commit to this project. She had also read Alyson’s book “I’d Rather Be In The Studio” and when she offered the gallery space to the group, it was an offer I couldn’t refuse.”
Blue Show entry at Windisch-Hunt Fine Arts
Stanfield envisions an ever-widening circle of salons crisscrossing the nation, creating incubators for artists and most of all ensuring that no artist is left to face daunting endeavors alone. â€œI want artists to know they are part of a larger community of artists with a strong, proud history. If salon participants stick with this program, by the last meeting theyâ€™ll have a viable marketing plan and a roadmap for success,â€ says Stanfield. â€œAnd if they decide to keep meeting after that, the potential is limitless.â€ Â
Stanfield, based in Golden, Colorado, is the president of Stanfield Art Associates, Inc., an art-marketing consulting firm. As an artistsâ€™ advocate and coach, she helps artists promote themselves and build their businesses through classes, workshops, publications, individual consultations, and a free weekly newsletter. Her newsletter has more than 2,000 subscribers and in the past three years more than 800 artists have attended her lectures, classes, and workshops. Her clients come from every state except North Dakota and span the globe, hailing from Japan, Switzerland, Sweden, Australia, Canada, the United Kingdom, Italy, and Ireland. Prior to starting her own business, Stanfield worked for ten years as a curator and educator in art museums. She writes regularly about art for publications such as American Craft and Sculptural Pursuit.
For more information and an online media kit, go to www.artbizconnection.com/mediakit.
NOTE: Miami Art Salon Artists
post your website links here by adding a comment to this post!
Irina Patterson, Balloon Artist, Coconut Grove, FL
Mangifera sp. – Red Mangos botanical painting by Pauline Goldsmith
Pauline Goldsmith, Tropical Botanic Artist
Nature’s Energy handbags, art and me (Debra Cortese) at Miami Beach Botanical Garden’s Taste of the Garden event
Handcrafted Jewelry by Jennifer