I’ve been learning with artist, Tara Reed and she has partnered with Paul Brent. Today, I’m working on updating and improving my art for licensing web pages and listening to Tara’s interview with Paul Brent.
It’s a free online audio file and every time I listen, I get another piece of information that is moving me forward. I’ll be contacting a very special referral next week and my web pages must be in tip top shape for this! SAMPLE FLOWERS AND TREES ART PAGE HERE
Wrapped up the Miami Art Marketing Salon last month with an exceptional group of over 20 Miami artists and, as promised to them and myself, I am now returning to my longtime goal of licensing my art and designs.
As I work on this, I’m also documenting resources and experiences so that I can share with fellow artists in the fall. Still not sure how this will come together, but know it will happen!
To begin, I’m in the final stage of getting my images together, appropriately sized, and online on a new section of my website: AFL Art for Licensing by Debra Cortese. Still a lot of tweaking to do, but the basics are in place. I’m definitely interested in creating custom art and design because that is what stimulates my creativity the most, plus, I believe this is the ideal combination for creating work that sells products for the manufacturer (or licensee). As the artist, I’m called the licensor.
I have many years of experience in graphic design, advertising and marketing from my running my own agency in Northern Vermont, but the licensing field has its own structure and while my experience is definitely an advantage, I still need to learn all I can from artists that are already licensing their work.
Tara Reed and Paul Brent are two that I am most impressed with. In addition to licensing her own work, Tara offers many resources on her blog and website that I highly recommend. Her writing is clear, concise and very attuned to artists.
I’ll be writing on this at least once a week and if you have any questions, please post in the comments section. AND…I’d love to hear from other artists about your experiences licensing art!
Another new experience. I’ve worked with professional photographers many times before, but always for a client’s products. This time, I’m the client, and my Cortese Design bags are the focus of the shoot.
My friend, and jewelry designer, Sandy Edie (who also does a fabulous job as makeup artist!) packed my mobile dressing room (aka Marsha the mini van) and headed off to meet photographer Paul Andre, and model Diane, on the corner of Espanola Way and Washington Avenue on South Beach yesterday morning.
A lot of work for everyone and great fun too! About 6 outfit and location changes, perfect weather, wind machine, a la Mother Nature, for great hair effects, live background traffic and not so great booming music from the shop next to our mobile dressing room, but hey, it’s their choice.
Two more snapshots. I’ll be posting some Pro shots as soon as they’re ready.
More Mango talk… guess I get a bit carried away on some projects, but am still enjoying this one and it has already taken on a life of its own. Pauline Goldsmith, a fabulous botanical artist, friend and fellow Fairchild Garden volunteer has curated a Mango Art Exhibition for this year’s annual Mango Festival at Fairchild Tropical Botanic Garden. I’ll have 3 of the Making Mango Salsa series artworks on display in this show and this week plan to have all of them available for purchase online. Will let you know when they’re ready! In the meantime, you can see most of the series on my New Work page. Sign up for my occassional newsletter and special offers and you will instantly get a copy of my Zingy Mango Salsa Recipe – the same one that’s the culmination of the Making Mango Salsa series.
DEBRA CORTESE.COM Nature’s Energy Photopaintings