Miami Art Marketing Salon, an eclectic group of more than 20 artists, gather weekly for support at Windisch-Hunt Fine Art in Coconut Grove.
Coconut Grove, FL, April 27, 2009 “ The Art Market is not immune to recession. The Mei Moses Art Index that tracks pricing in the art market, is down 35% for the first quarter of 2009. Many Miami galleries are closing their doors.
But adversity breeds creativity and… leaders. To keep going, Miami artist Debra Cortese launched Miami Art Marketing Salon this month, a biz education and support group for local artists.
The idea was born last year when Cortese, whose trademark is Nature’s Energy art, took an online art business course by ArtBiz coach, Alyson Stanfield.
Stanfield, an author of I’d Rather Be In The Studio, the artist’s no-excuse guide to self-promotion, designed a concept of a â€œmarketing salonâ€ that offers a blueprint for artists to form a local support group.
The nine-meeting program plan can be downloaded from Stanfield’s website, artbizconnection.com, free of charge.
April 7, the day Cortese launched the Miami Art Markting Salon, more than 20 artists showed up at Windisch-Hunt Fine Art Gallery in Coconut Grove. Annamaria Windisch-Hunt, the gallery owner and artist herself, is happy to host this creative group.
Cortese facilitates the salon using the free nine-meeting program plan developed by Alyson Stanfield. The program coversÂ how to set goals, define your art, assess and improve sales opportunities and other important art business topics.
Balloon Artist, Irina Patterson, spotted Cortese’s post about the Miami Art Salon on Twitter and joined. Debra is a perfect example of a leader who turns an adversity into an advantage, Patterson said. If it wouldn’t be for her own desire to succeed, these local artists would probably never meet face-to-face. And what an amazing group this is!
More about the Miami Art Marketing Salon and the artists:
More about Alyson Stanfield & Stanfield Art Associates, art marketing consulting firm:
On April 7, 2009, South Florida artists gathered at Windisch-Hunt Fine Art Gallery in Coconut Grove for the first Miami Art Marketing Salon. This is a nine session course with materials provided free of charge by Alyson Stanfield, Art Biz Coach and author of I’d Rather Be In The Studio, the artist’s no-excuse guide to self-promotion.
South Miami artist and handbag designer, Debra Cortese had participated in one of Stanfield’s online marketing courses and was so impressed with the material that she made the commitment to facilitate this course for fellow artists that are interested in promoting their work and careers. You can read more about the Art Salon in the following blog posts:
*Free Art Marketing Salon for Miami area artists
*Art, Business and Astrology
*29 Miami artists participating in Art Marketing Salon
The Miami Art Salon was filled to capacity on the first day and is no longer accepting registrations for this term, however, Cortese is already planning another Art Marketing Salon sometime in the fall of 2009, and she is putting together the outline for an Art Licensing workshop. To be notified of either, SEND AN EMAIL to firstname.lastname@example.org or Sign up HERE to receive announcements and her monthly newsletter.
The Artists of the first MIAMI ART MARKETING SALON and links to their work:
Deborah Starbuck, muralist/art instructor
Rosie Brown, artist
Pauline A Goldsmith, artist/entrepreneur
Elizabet Chacon, artist
Jennifer Trujillo, clay artist/jewelry designer
Jonathan Rose,Â Cultural Correspondent,
Valentina Ramos, artist
Celia Reigle, artist
Donald Calhoun, artist/photographer
Deborah Weed, artist/author/entrepreneur
Lynda Wellens, watercolor/batik/digital art
Adriana Dominguez-Tio, mosaicist
Irina Patterson, balloon artist
Angelika Rothkegel,Â artist
Nedra Goldhoff, artist/photographer
Nedra Goldhoff portfolio
Monique Lassooij, artist
Annamaria Windisch-Hunt, artist/gallery owner
Art Marketing Salon Host
One Ear Society Blog
Paula Lancaster,Â art afficionado/entrepreneur
Roberta Y. Rand,Â artist/research specialist
Trina Collins,Â artistÂ
Gerard F. Wade,Â art afficionado/entrepreneur/poetÂ
Cuqui Beguiristain,Â art curator/afficionado
Lynda LaRocca,Â photographer/artist/author
Sandy Edie,Â artist/fashion designerÂ
Debra Cortese,Â artist/handbag designer
Seems I’ve been even busier than usual. The Art Marketing Salon will have our 3rd workshop tonight at the Windisch-Hunt Fine Art Gallery in Coconut Grove. Last week, we had 20 artists participating, and this week I expect a full house because everyone is back in town.
Collective energy and ideas have been flowing and from the emails and calls I receive throughout the week, I know this project is stirring up all kinds of collaborations and new actions for every artist that is participating.
2nd workshop of Miami Art Salon members at Windisch-Hunt Fine Arts in Coconut Grove, Florida
As I stated when first announcing that I’d facilitate this 9 week, Art Marketing Course as provided by Alyson Stanfield, my personal goals are to develop a portfolio and web presence for my Nature’s Energy series art. Thus far, this includes food art: Mango and Tomato, just completed the first stage of Bromeliad art in conjunction with the Bromeliad Society of South Florida, I have the Native Plant Series to work on in the next 2 months that will debut with Arts at St. Johns for their Plants Without Borders program and, I’m also creating an astrological nature’s art series that will premiere on my line of Cortese Design handbags. No wonder I’m feeling busier than usual 😉
Below is a sample of the Custom art/design work for the Bromeliad Society of South Florida:
click image to see more Bromeliad art on products
AND…here’s a short excerpt (read more at MAY 2009 link) from Eric Francis’ Planet Waves Monthly Horoscope for May 2009:
“Allow the world to take on a transparent quality; see through the unnecessary, torturous maze of ego and remember that each of us is capable of expressing who we came here to be. Certainly you are feeling this potential, and itâ€™s more than spring in the air. We each get there differently. In the immortal words of the Grateful Dead, â€œSome rise, some fall and some climb to get to Terrapin.â€
DEBRA CORTESE.COM Nature’s Energy Photopaintings
My CafePress Shop Nature’s Energy Designs and more on Journals, Shirts, Hats, Cards, Magnets.
POSITIVE, WITTY, ENERGIZING – NOTES FROM THE UNIVERSE via Mike Dooley:
Alyson Stanfieldâ€™s â€œIâ€™d Rather Be In The Studioâ€
NO ARTIST IS AN ISLAND
MANO & Cuqui in front of the first phase of MANO’s new series Blood Lines.
Mano Fine Art
Coconut Grove, Florida, April 2009, Renaissance poet John Donne wrote, “No man is an island.” This famous line illustrates humanity’s need to connect with one another and artists are no exception to that truism, says art-marketing consultant Alyson B. Stanfield. Yet convincing artists of the benefits of reaching out and tapping into the collective energy to be found with other artists can be challenging.
“In general, artists prefer to be alone,” says Stanfield. “They can be resistant to getting out of their studios, meeting other artists and people in general. Yet those who do these things have an easier time selling their work.”
To help artists grow beyond that resistance and as part of her ongoing mission to give back to the creative community she loves, Stanfield created Art Biz Connection at artbizconnection.com, a Web site offering a downloadable program free of charge that takes the stimulus found in group process and puts it to practical use. On the site Stanfield encourages artists to use a structured nine-meeting program in which they design their own marketing plans in a safe, group-centered environment.
Stanfield likens the groups to the salons of the late 19th and early 20th centuries, lively gatherings where ideas were exchanged among artists and writers. Some of the more famous salons, such at the one led by Gertrude Stein, went on to nourish influential visual and literary artists like Ernest Hemingway, F. Scott Fitzgerald, Pablo Picasso and Henri Matisse.
Calling the groups “salons” in deference to the artistic tradition of meeting and sharing ideas is intentional says Stanfield. “No other word has the same connotation. Exciting things have happened throughout history when artists join forces and use their connections and communities as building blocks to share ideas.”
To give Art Biz Connection salons impetus and structure, Stanfield urges artists to gather on a regular basis and download each portion of the nine-meeting plan from the Web site. While the process methodically covers the formation of a comprehensive marketing plan, there is a real bonus in developing a bond with an empathetic support group capable of providing advice, motivation and pushing the boundaries of creative thought.Â
Stanfield launched the program in June of 2005 and reports, as of January 2006, more than 50 salons across the U.S., Canada are already organized and meeting, with more forming every day. It has even reach across the Atlantic, with a recent salon starting up in the United Kingdom.
South Miami artist, Debra Cortese, who specializes in Nature’s Energy art and design, is facilitating this art salon because she was so impressed after taking Alyson’s art business course online last year. “I’ve wanted to put this together ever since I learned that Alyson offered this marketing salon for free to art groups and it’s taken me over a year, but I’m very excited. We have over 16 artists registered and I can just feel the creative energy and ideas already!”
Angel, Gnome and Tomatoes, photopainting by Debra Cortese
Annamaria Windisch-Hunt, of Windisch-Hunt Fine Art in Coconut Grove is hosting the salons. Cortese tells us ” Annamaria was instrumental in getting me to commit to this project. She had also read Alyson’s book “I’d Rather Be In The Studio” and when she offered the gallery space to the group, it was an offer I couldn’t refuse.”
Blue Show entry at Windisch-Hunt Fine Arts
Stanfield envisions an ever-widening circle of salons crisscrossing the nation, creating incubators for artists and most of all ensuring that no artist is left to face daunting endeavors alone. â€œI want artists to know they are part of a larger community of artists with a strong, proud history. If salon participants stick with this program, by the last meeting theyâ€™ll have a viable marketing plan and a roadmap for success,â€ says Stanfield. â€œAnd if they decide to keep meeting after that, the potential is limitless.â€ Â
Stanfield, based in Golden, Colorado, is the president of Stanfield Art Associates, Inc., an art-marketing consulting firm. As an artistsâ€™ advocate and coach, she helps artists promote themselves and build their businesses through classes, workshops, publications, individual consultations, and a free weekly newsletter. Her newsletter has more than 2,000 subscribers and in the past three years more than 800 artists have attended her lectures, classes, and workshops. Her clients come from every state except North Dakota and span the globe, hailing from Japan, Switzerland, Sweden, Australia, Canada, the United Kingdom, Italy, and Ireland. Prior to starting her own business, Stanfield worked for ten years as a curator and educator in art museums. She writes regularly about art for publications such as American Craft and Sculptural Pursuit.
For more information and an online media kit, go to www.artbizconnection.com/mediakit.
NOTE: Miami Art Salon Artists
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Irina Patterson, Balloon Artist, Coconut Grove, FL
Mangifera sp. – Red Mangos botanical painting by Pauline Goldsmith
Pauline Goldsmith, Tropical Botanic Artist
Nature’s Energy handbags, art and me (Debra Cortese) at Miami Beach Botanical Garden’s Taste of the Garden event
Handcrafted Jewelry by Jennifer