Surtex show is top priority for Cortese Designs
I’m now fully immersed in preparing to exhibit at the Surtex show in New York in May.
I wrapped up my flight and hotel reservations this week; have intensified my pre-show research, which now includes daily reading, listening and re-listening to Art Licensing ASK calls, show set-up and marketing webinars and…production of my art licensing portfolios is my TOP priority!
it feels sooo right and good to focus 😉
I ordered and read art licensing guru, Tara Reed’s “How to Maximize Your Time and Investment in Trade Shows” in one night and am re-reading it as new questions come up. There’s a lot to do and getting the art into shape for a licensing portfolio is a different presentation than a gallery portfolio.
I’m reworking many of my existing designs and creating new holiday and themed collections for categories that fit my nature’s energy styles.
I’m really having a blast creating new nature’s energy patterns like the top image which is called Rainbow Women World Peace Pattern and below is my Rose Garden Pattern based on the best roses I’ve ever had in my Miami garden earlier this year! The third image is an abstract pattern based on the beautiful red and pink frangipani flowers that adorn so many south florida gardens.
Many of these will become handbags and matching scarves for my Cortese line and of course, I’m envisioning them on shower curtains, table linens, tableware, home decor, cards, calendars, all kinds of fabulous products that people buy because they are attracted to the color or design on the product! Creating art that sells products is exciting!
Surtex, along with the National Stationery Show® and the International Contemporary Furniture Fair® is located at the Jacob Javits Convention Center in New York City. The show runs from May 15 to the 17th. It is a Trade Show, so you’ll have to be registered to attend and please do look me up –
Cortese Designs in booth #644.
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