Seems I’ve been even busier than usual. The Art Marketing Salon will have our 3rd workshop tonight at the Windisch-Hunt Fine Art Gallery in Coconut Grove. Last week, we had 20 artists participating, and this week I expect a full house because everyone is back in town.
Collective energy and ideas have been flowing and from the emails and calls I receive throughout the week, I know this project is stirring up all kinds of collaborations and new actions for every artist that is participating.
2nd workshop of Miami Art Salon members at Windisch-Hunt Fine Arts in Coconut Grove, Florida
As I stated when first announcing that I’d facilitate this 9 week, Art Marketing Course as provided by Alyson Stanfield, my personal goals are to develop a portfolio and web presence for my Nature’s Energy series art. Thus far, this includes food art: Mango and Tomato, just completed the first stage of Bromeliad art in conjunction with the Bromeliad Society of South Florida, I have the Native Plant Series to work on in the next 2 months that will debut with Arts at St. Johns for their Plants Without Borders program and, I’m also creating an astrological nature’s art series that will premiere on my line of Cortese Design handbags. No wonder I’m feeling busier than usual 😉
Below is a sample of the Custom art/design work for the Bromeliad Society of South Florida:
click image to see more Bromeliad art on products
AND…here’s a short excerpt (read more at MAY 2009 link) from Eric Francis’ Planet Waves Monthly Horoscope for May 2009:
“Allow the world to take on a transparent quality; see through the unnecessary, torturous maze of ego and remember that each of us is capable of expressing who we came here to be. Certainly you are feeling this potential, and itâ€™s more than spring in the air. We each get there differently. In the immortal words of the Grateful Dead, â€œSome rise, some fall and some climb to get to Terrapin.â€
DEBRA CORTESE.COM Nature’s Energy Photopaintings
My CafePress Shop Nature’s Energy Designs and more on Journals, Shirts, Hats, Cards, Magnets.
POSITIVE, WITTY, ENERGIZING – NOTES FROM THE UNIVERSE via Mike Dooley:
Alyson Stanfieldâ€™s â€œIâ€™d Rather Be In The Studioâ€
NO ARTIST IS AN ISLAND
MANO & Cuqui in front of the first phase of MANO’s new series Blood Lines.
Mano Fine Art
Coconut Grove, Florida, April 2009, Renaissance poet John Donne wrote, “No man is an island.” This famous line illustrates humanity’s need to connect with one another and artists are no exception to that truism, says art-marketing consultant Alyson B. Stanfield. Yet convincing artists of the benefits of reaching out and tapping into the collective energy to be found with other artists can be challenging.
“In general, artists prefer to be alone,” says Stanfield. “They can be resistant to getting out of their studios, meeting other artists and people in general. Yet those who do these things have an easier time selling their work.”
To help artists grow beyond that resistance and as part of her ongoing mission to give back to the creative community she loves, Stanfield created Art Biz Connection at artbizconnection.com, a Web site offering a downloadable program free of charge that takes the stimulus found in group process and puts it to practical use. On the site Stanfield encourages artists to use a structured nine-meeting program in which they design their own marketing plans in a safe, group-centered environment.
Stanfield likens the groups to the salons of the late 19th and early 20th centuries, lively gatherings where ideas were exchanged among artists and writers. Some of the more famous salons, such at the one led by Gertrude Stein, went on to nourish influential visual and literary artists like Ernest Hemingway, F. Scott Fitzgerald, Pablo Picasso and Henri Matisse.
Calling the groups “salons” in deference to the artistic tradition of meeting and sharing ideas is intentional says Stanfield. “No other word has the same connotation. Exciting things have happened throughout history when artists join forces and use their connections and communities as building blocks to share ideas.”
To give Art Biz Connection salons impetus and structure, Stanfield urges artists to gather on a regular basis and download each portion of the nine-meeting plan from the Web site. While the process methodically covers the formation of a comprehensive marketing plan, there is a real bonus in developing a bond with an empathetic support group capable of providing advice, motivation and pushing the boundaries of creative thought.Â
Stanfield launched the program in June of 2005 and reports, as of January 2006, more than 50 salons across the U.S., Canada are already organized and meeting, with more forming every day. It has even reach across the Atlantic, with a recent salon starting up in the United Kingdom.
South Miami artist, Debra Cortese, who specializes in Nature’s Energy art and design, is facilitating this art salon because she was so impressed after taking Alyson’s art business course online last year. “I’ve wanted to put this together ever since I learned that Alyson offered this marketing salon for free to art groups and it’s taken me over a year, but I’m very excited. We have over 16 artists registered and I can just feel the creative energy and ideas already!”
Angel, Gnome and Tomatoes, photopainting by Debra Cortese
Annamaria Windisch-Hunt, of Windisch-Hunt Fine Art in Coconut Grove is hosting the salons. Cortese tells us ” Annamaria was instrumental in getting me to commit to this project. She had also read Alyson’s book “I’d Rather Be In The Studio” and when she offered the gallery space to the group, it was an offer I couldn’t refuse.”
Blue Show entry at Windisch-Hunt Fine Arts
Stanfield envisions an ever-widening circle of salons crisscrossing the nation, creating incubators for artists and most of all ensuring that no artist is left to face daunting endeavors alone. â€œI want artists to know they are part of a larger community of artists with a strong, proud history. If salon participants stick with this program, by the last meeting theyâ€™ll have a viable marketing plan and a roadmap for success,â€ says Stanfield. â€œAnd if they decide to keep meeting after that, the potential is limitless.â€ Â
Stanfield, based in Golden, Colorado, is the president of Stanfield Art Associates, Inc., an art-marketing consulting firm. As an artistsâ€™ advocate and coach, she helps artists promote themselves and build their businesses through classes, workshops, publications, individual consultations, and a free weekly newsletter. Her newsletter has more than 2,000 subscribers and in the past three years more than 800 artists have attended her lectures, classes, and workshops. Her clients come from every state except North Dakota and span the globe, hailing from Japan, Switzerland, Sweden, Australia, Canada, the United Kingdom, Italy, and Ireland. Prior to starting her own business, Stanfield worked for ten years as a curator and educator in art museums. She writes regularly about art for publications such as American Craft and Sculptural Pursuit.
For more information and an online media kit, go to www.artbizconnection.com/mediakit.
NOTE: Miami Art Salon Artists
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Irina Patterson, Balloon Artist, Coconut Grove, FL
Mangifera sp. – Red Mangos botanical painting by Pauline Goldsmith
Pauline Goldsmith, Tropical Botanic Artist
Nature’s Energy handbags, art and me (Debra Cortese) at Miami Beach Botanical Garden’s Taste of the Garden event
Handcrafted Jewelry by Jennifer
A thoroughly enjoyable Saturday in Miami… got myself up and off to South Beach in time to attend the standing-room-only presentation on Edible Landscapes by Gabriele Marewski of Paradise Farms, Homestead, Florida. Hope to create some new images from this South Florida Findhorn-like farm!
Had missed the Tuesday night opening of ‘Atlantis in the Midst of Myth’ an exhibition of bronze sculptures by Oxana Narozniak at Miami Beach Botanical Garden, so got to see this and several other sculptures after the Edible event.
Carolina Garcia of LegalArtMiami with Stuard Horodner ofÂ Atlanta Contemporary Art Center at Locust Project in Miami’s Wynwood art district.
Back home for a quick lunch with my daughter and then off again with my friend, Paula to the Locust Project in Miami’s Wynwood art district where we attended a LegalArt presentation by Stuart Horodner, curator of the Atlanta Contemporary Art Center. Horodner’s direct, no nonsense and witty talk covered practical and passionate aspects of the Creative Life and Career of an artist. The crowd here was hungry for real world information that could help advance artistic careers. Horodner easily met this need through stories of his experiences as an artist, gallery owner, consultant, curator and writer. He reiterated, for me, something that I heard/read over and over: follow your passion. create the work you love and don’t give up. Yes, it does take time to establish yourself as an artist – just like any other career. As a parting gift to the artists, he challenged us all to create a work of art, a single image that most imparts the essence of our work, of who we are as an artist…that he will post on his blog. A brilliant networking opportunity that I am definitely looking forward to!
VERY USEFUL INFO FOR ARTISTS: “I’d Rather Be In The Studio” Alyson Stanfield’s excellent book on business and marketing your art.
and, a PARTING SHOT…
overlooking the Miami River
from deck of Casablanca Restaurant, downtown Miami. end of a perfect Saturday in Miami
photo/images: Debra CorteseÂ
DEBRA CORTESE.COM Nature’s Energy Photopaintings
Polo Ponies Playing on Miami Beach 2008 photo by Debra CorteseÂ
Took my copy of Alyson Stanfield’s to Miami Beach and was all too easily distracted by the Polo Ponies, fabulous beach and great people watching. Will have to catch up on my reading elsewhere! Grab your copy of this outstanding artist’s resource book: I‘d Rather Be In The StudioÂ
Visit my website at: www.debracortese.com