Wrapped up the Miami Art Marketing Salon last month with an exceptional group of over 20 Miami artists and, as promised to them and myself, I am now returning to my longtime goal of licensing my art and designs.
As I work on this, I’m also documenting resources and experiences so that I can share with fellow artists in the fall. Still not sure how this will come together, but know it will happen!
To begin, I’m in the final stage of getting my images together, appropriately sized, and online on a new section of my website: AFL Art for Licensing by Debra Cortese. Still a lot of tweaking to do, but the basics are in place. I’m definitely interested in creating custom art and design because that is what stimulates my creativity the most, plus, I believe this is the ideal combination for creating work that sells products for the manufacturer (or licensee). As the artist, I’m called the licensor.
I have many years of experience in graphic design, advertising and marketing from my running my own agency in Northern Vermont, but the licensing field has its own structure and while my experience is definitely an advantage, I still need to learn all I can from artists that are already licensing their work.
Tara Reed and Paul Brent are two that I am most impressed with. In addition to licensing her own work, Tara offers many resources on her blog and website that I highly recommend. Her writing is clear, concise and very attuned to artists.
I’ll be writing on this at least once a week and if you have any questions, please post in the comments section. AND…I’d love to hear from other artists about your experiences licensing art!