Wrapped up the Miami Art Marketing Salon last month with an exceptional group of over 20 Miami artists and, as promised to them and myself, I am now returning to my longtime goal of licensing my art and designs.
As I work on this, I’m also documenting resources and experiences so that I can share with fellow artists in the fall. Still not sure how this will come together, but know it will happen!
To begin, I’m in the final stage of getting my images together, appropriately sized, and online on a new section of my website: AFL Art for Licensing by Debra Cortese. Still a lot of tweaking to do, but the basics are in place. I’m definitely interested in creating custom art and design because that is what stimulates my creativity the most, plus, I believe this is the ideal combination for creating work that sells products for the manufacturer (or licensee). As the artist, I’m called the licensor.
I have many years of experience in graphic design, advertising and marketing from my running my own agency in Northern Vermont, but the licensing field has its own structure and while my experience is definitely an advantage, I still need to learn all I can from artists that are already licensing their work. Tara Reed and Paul Brent are two that I am most impressed with. In addition to licensing her own work, Tara offers many resources on her blog and website that I highly recommend. Her writing is clear, concise and very attuned to artists.
I’ll be writing on this at least once a week and if you have any questions, please post in the comments section. AND…I’d love to hear from other artists about your experiences licensing art!
See work of all Summer Salon Artistshere and here.
Information on how Neat Stuff 4 Kids brings joy
and confidence into the lives of children in need.
Summer Salon multi-media art exhibition ends next week,
so stop by Windisch-Hunt Fine Art gallery
at 2911 Grand Avenue in Coconut Grove, FL
and treat yourself or buy art for a friend.
You’ll be happy, your friend will be happy,
the gallery and artist will be happy,
Neat Stuff 4 Kids will be happy
and the children they get to help will be happy.
That’s a lot of happy people all sharing some great art and HAPPY ENERGY!
Coconut Groove, FL- Summer Salon is a collective mutli-media art exhibition that features unique and creative artwork by some of South Floridaâ€™s finest in the industry. The opening Summer Salon reception will be held on Saturday June 6, 2009 from 7-10pm.Â This creative symposium will be held at the Windisch-Hunt Fine Art Gallery located at: 2911 Grand Avenue in Coconut grove, FL 33133. The event will feature artwork exhibitions by over eighteen talented artists, poetry readings by Jonathan Rose & Jerry Wade, live music by Zip Robertson, and an extravagant fashion show by Mode Lifestyle Magazine.
Alexander Michaels, President & Editor-In-Chief of Mode Lifestyle Magazine along with Vice President Frank Capella will present the Mode Models for the exciting fashion show. Designs are by Nathan Carter, Miriam Carnase – Olivia Lucas line, Deborah Majen Designs, Jennifer Trujillo, Sandy Edie, and Cortese Design Handbags.
A percentage of all art sales will benefit â€œNeat Stuffâ€, a non-profit agency whoâ€™s mission is to â€œprovide free brand new clothing, shoes, accessories, and gifts to meet some basic needs of abused, neglected and other children in distress, allowing them to dress with pride and dignity, inspiring their self-worth.â€Â This amazing event will tie in South Floridaâ€™s wonderful culture by creating an artistic experience to all guests that attend.Â Not only will there be live music, poetry, artwork, fashion, and networking but a great opportunity to get involved within your community and benefit the â€œNeat Stuffâ€ charity.
Â Mode Lifestyle Magazine will also be hosting a model casting for this fashion show and for their new movie â€œIn the Modeâ€ at 5:00pm on June 6, 2009 at the Windisch-Hunt Fine Arts Gallery. MODE is looking for models/actresses with previous acting experience, must be 18+, female, 5â€²8â€+, and catwalk experience.
The Summer Salon art exhibition will continue through the month of June. For additional information on this event please contact email@example.com. For additional information on â€œNeat Stuffâ€ charity please visit www.neatstuffhelpkids.org.
Coconut Grove, Florida, April 2009, Renaissance poet John Donne wrote, “No man is an island.” This famous line illustrates humanity’s need to connect with one another and artists are no exception to that truism, says art-marketing consultant Alyson B. Stanfield. Yet convincing artists of the benefits of reaching out and tapping into the collective energy to be found with other artists can be challenging.
“In general, artists prefer to be alone,” says Stanfield. “They can be resistant to getting out of their studios, meeting other artists and people in general. Yet those who do these things have an easier time selling their work.”
To help artists grow beyond that resistance and as part of her ongoing mission to give back to the creative community she loves, Stanfield created Art Biz Connection at artbizconnection.com, a Web site offering a downloadable program free of charge that takes the stimulus found in group process and puts it to practical use. On the site Stanfield encourages artists to use a structured nine-meeting program in which they design their own marketing plans in a safe, group-centered environment.
Stanfield likens the groups to the salons of the late 19th and early 20th centuries, lively gatherings where ideas were exchanged among artists and writers. Some of the more famous salons, such at the one led by Gertrude Stein, went on to nourish influential visual and literary artists like Ernest Hemingway, F. Scott Fitzgerald, Pablo Picasso and Henri Matisse.
Calling the groups “salons” in deference to the artistic tradition of meeting and sharing ideas is intentional says Stanfield. “No other word has the same connotation. Exciting things have happened throughout history when artists join forces and use their connections and communities as building blocks to share ideas.”
To give Art Biz Connection salons impetus and structure, Stanfield urges artists to gather on a regular basis and download each portion of the nine-meeting plan from the Web site. While the process methodically covers the formation of a comprehensive marketing plan, there is a real bonus in developing a bond with an empathetic support group capable of providing advice, motivation and pushing the boundaries of creative thought.Â
Stanfield launched the program in June of 2005 and reports, as of January 2006, more than 50 salons across the U.S., Canada are already organized and meeting, with more forming every day. It has even reach across the Atlantic, with a recent salon starting up in the United Kingdom.
South Miami artist, Debra Cortese, who specializes in Nature’s Energy art and design, is facilitating this art salon because she was so impressed after taking Alyson’s art business course online last year. “I’ve wanted to put this together ever since I learned that Alyson offered this marketing salon for free to art groups and it’s taken me over a year, but I’m very excited. We have over 16 artists registered and I can just feel the creative energy and ideas already!”
Angel, Gnome and Tomatoes, photopainting by Debra Cortese
Stanfield envisions an ever-widening circle of salons crisscrossing the nation, creating incubators for artists and most of all ensuring that no artist is left to face daunting endeavors alone. â€œI want artists to know they are part of a larger community of artists with a strong, proud history. If salon participants stick with this program, by the last meeting theyâ€™ll have a viable marketing plan and a roadmap for success,â€ says Stanfield. â€œAnd if they decide to keep meeting after that, the potential is limitless.â€ Â
Stanfield, based in Golden, Colorado, is the president of Stanfield Art Associates, Inc., an art-marketing consulting firm. As an artistsâ€™ advocate and coach, she helps artists promote themselves and build their businesses through classes, workshops, publications, individual consultations, and a free weekly newsletter. Her newsletter has more than 2,000 subscribers and in the past three years more than 800 artists have attended her lectures, classes, and workshops. Her clients come from every state except North Dakota and span the globe, hailing from Japan, Switzerland, Sweden, Australia, Canada, the United Kingdom, Italy, and Ireland. Prior to starting her own business, Stanfield worked for ten years as a curator and educator in art museums. She writes regularly about art for publications such as American Craft and Sculptural Pursuit.
UPDATE: 4.6.09 This workshop is full. To learn about future presentations or for any questions relating to marketing your art, please send an email to: firstname.lastname@example.org Â
About a year and a half ago, I signed up for an online workshop with Art Biz Coach, Alyson Stanfield. It was one of the best business investments I’ve made for my art career.
I’m now interested in furthering my own marketing efforts and believe that ‘you teach best that which you need to learn’, so I have arranged to facilitate an Art Marketing Salon (content provided by Ms. Stanfield, art business coach and author of “I’d Rather Be In The Studio”).
Windisch-Hunt Fine Art Gallery will host this Art Salon at 2911 Grand Avenue in Coconut Grove, FL. There will be 8 workshops which will run weekly beginning the first week in April – on either Tuesday evenings, or Sat mornings depending on the majority consensus of participating artists. A 9th session – art exhibit will be scheduled at the gallery as a closing celebration of the salon.
Class is limited to 16 artists (visual, music, dance, theatre, writing, etc.). Registration ends on March 24th or as soon as I have 16 confirmed registrations. PLEASE be serious about your art business and commitment to participating in this group.
If you choose to join this art marketing salon, let me know if you prefer to meet on Tuesday evenings from 7 to 9 pm, (April 7 – May 26)Â or Saturday mornings from 9 to 11 am (April 11 – May 30).
Once I have a consensus, I will notify all registered artists and send out information for our first session.
If you have any further questions after reading through Alyson’s website, please send them to me at: email@example.com